More Revenue.
Same Traffic.
I help e-commerce and DTC brands identify exactly where their website loses revenue — and turn those findings into a clear, prioritized action plan
Unlock your website’s full potential
Even high-traffic websites often have hidden conversion barriers that cost revenue
Traffic is growing, but conversion is stuck
You drive users to the site, but revenue doesn’t scale. The issue isn’t acquisition — it’s the journey
You don’t know what exactly blocks users
Drop-offs are visible, but the real reasons aren’t. You need clarity, not more random experiments
Your team fixes symptoms, not causes
Small design tweaks, copy changes, spontaneous A/B testing — but no clear CRO strategy or priorities
You want impact, not endless testing
Focused improvements that move metrics — not dozens of low-impact experiments and busywork
Why Croptlab
We help you grow sales from the traffic you already have by removing friction in critical funnel steps. Your team stays in control of the codebase — we provide the strategy, wireframes and specs
⬩Fix What Actually Blocks Conversions
We identify real behavioral drop-offs with high focus on mobile users, where most conversions are won or lost
⬩Optimize the Entire Buying Journey
From product discovery to checkout — every step is improved as part of one connected process
⬩Turn Insights Into Measurable Growth
Clear CRO recommendations and testing priorities designed to increase conversion and revenue over time
⬩Prioritize What Actually Moves KPIs
Experiments and improvements are ranked by potential business impact, not by ease of implementation
We optimize what happens after the click
Where conversion and revenue are actually decided
Leave your low conversions to us.
Hi! I’m Daria. After 4+ years in retail and e-commerce—including hands-on CRO for brands like Columbia, Fila, and Skechers —I’ve seen exactly what moves the needle and what doesn’t. I founded Croptlab, where I help e-commerce & DTC brands unlock conversions and create and measure impactful online shopping experiences for their buyers.
I created Croptlab to continue my solo CRO practice and offer brands something agencies rarely do: senior-level approach, hands-on work with no juniors, and a direct focus on business impact.
Check out how I can help you below.
Different ways to improve conversion
From focused CRO audits to ongoing partnership
One Page Audit & CRO Action Plan
Stop wasting ad spend on broken landing pages
We analyze user behavior, messaging, and structure to identify friction and drop-offs that kill your conversion
➤ What’s included:
- Conversion funnel audit (GA + drop-offs)
- User behavior analysis (heatmaps)
- Competitor reviews + insights
- Conversion blockers & friction list
- Prioritized mobile-first UX recommendations
- Wireframes for key page improvements
- Post-audit support (email Q&A or 30-min call)
Scope: 1 page
Result: A clear understanding of key issues and clear next steps for quick wins
Best for: High-traffic and underperforming landing pages wasting ad budget
Website Focus Audit & CRO Strategy
See hidden frictions and get a growth strategy
We uncover where you’re losing revenue and provide a strategic roadmap to fix the entire buyer’s journey
➤ What’s included:
- Conversion funnel audit (GA + drop-offs)
- User behavior analysis (heatmaps)
- Competitor reviews & industry insights
- Conversion blockers & friction list
- Prioritized mobile-first UX recommendations
- 8–12 prioritized A/B test hypotheses (ICE)
- Structured wireframes for key improvements
- Post-audit support (email Q&A or 30-min call)
Scope: 4 key pages (Home, PLP, PDP, and Checkout)
Result: A clear view of where you lost your revenue and a prioritized set of UX improvements
Best for: Brands ready to invest in a concrete to-do list before scaling paid traffic
Ongoing CRO & A/B Testing Partnership
Turn hypothesis into a predictable growth engine
We work as an extension of your team to systematically improve conversion and revenue
➤ What’s included (monthly):
- Conversion funnel audit (GA + drop-offs)
- User behavior analysis (heatmaps)
- Competitor reviews & industry insights
- Conversion blockers & friction list
- Monthly hypothesis backlog (ICE framework)
- 3-month prioritized A/B testing roadmap
- Wireframes, briefs & technical specs for dev
- A/B test oversight & results analysis and report
- Bi-weekly performance sync (5–7 min)
- Monthly strategy & review call (30 min)
- Priority async support (Slack/email)
Scope: 10–15 CRO hypotheses / 2–4 A/B-tests
Timeline: Minimum 3 months
Result: Predictable revenue growth through proven experimentation, not random changes
Best for: Teams ready to treat CRO as a long-term, ongoing growth lever
Not sure where to start?
Book a strategy session to review your website, identify your biggest conversion leaks, and leave with a clear next steps
Book a Strategy Session →- Review of your website and current challenges
- Your top 3 conversion blockers identified
- Prioritised quick wins vs long-term fixes
- Recorded session + summary after the call
- Short prep form sent after booking so we come prepared
How we can start work together
A simple and transparent process to project start
Step 1:
Choose the right starting point
Explore the available CRO services and select the one that best fits your goals and current stage
Step 2:
Align on scope and expectations
You’ll receive a clear outline of the process, timeline, and pricing before we begin
Step 3:
Start improving your website
We’ll need read-only access to your analytics, set a start date, and begin improve conversion
Here’s our process
We use a structured CRO workflow to find friction in your funnel, understand what’s holding conversions back, and map out the best next steps
Explore the website and funnel
We start by reviewing your pages, user behavior, and key drop-off points to see where people hesitate or leave.
This helps us understand what is working, what is confusing, and where the biggest opportunities are.
Identify what should be fixed first
Not every issue needs attention at the same time. We prioritize the most important blockers and organize them into a clear action plan.
That way, you can focus on improvements that are more likely to make a difference.
Turn findings into recommendations
We create concrete recommendations, wireframes, and implementation direction so your team can move forward with confidence.
Instead of vague advice, you get a clear plan for what should be changed and how.
Test and improve over time
If you’re on a retainer, we keep working with you by testing hypotheses, reviewing results, and refining the experience based on real data.
This helps us turn insights into steady, measurable progress.
Measurable growth through experimentation
5+ years in CRO experience
Driving revenue growth through data-driven experimentation
+30% conversion uplift
Removing barriers and high-impact friction across key funnel steps
+15% Average Order Value
Increasing revenue per customer through upselling & offer optimization
€1.5m + revenue generated
Delivering measurable growth across e-com & DTC landing pages and websites
Ready to improve your website performance?
Registered at KvK 97432989
Contacts
Philitelaan 63, 5617 AL Eindhoven, Netherlands
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